Kit, previously ConvertKit, is a creator-focused email platform with genuine automation: visual sequences, tagging, conditional branching and a commerce layer for selling to a list. Lyncta email marketing is deliberately simpler — compose a campaign, segment a list, send or schedule it — but it arrives alongside bookings, SMS, QR codes, short links and a link page on one $29 Business plan. If email automation is your business, Kit. If email is one of six things you do, Lyncta.
Where Lyncta wins: One plan covers email, SMS, bookings, social scheduling, QR codes, short links and the link page, rather than email alone. Native appointment booking with two-way Google Calendar sync, on the same page that grows the list. SMS campaigns billed per message from the same contact list as email. Branded short links on l1n.it and dynamic QR codes with scan analytics. Print and direct mail campaigns on the Business plan. Flat pricing that does not rise with subscriber count — contacts are unlimited on Business.
Where Kit (formerly ConvertKit) is the better choice: You need automation. Lyncta has no sequences, no branching and no behavioural triggers — this is the single biggest gap. Deliverability at volume is critical. Kit has far more operating history at scale. You sell digital products to your list and want commerce and email in one system. You rely on landing pages and forms with a mature template library. You need a wide integration catalogue.
Does Lyncta have email automation like Kit? No. Lyncta campaigns are composed and either sent immediately or scheduled. There are no multi-step sequences, tags with conditional branching or behavioural triggers. This is the clearest reason to stay on Kit.
Does Lyncta charge more as my list grows? No. Contacts are unlimited on the Business plan at $29 per month or $290 per year. Kit prices by subscriber count, so the cost comparison shifts in Lyncta's favour as a list gets larger — though without automation you are buying a different product.
Can Lyncta send SMS as well as email? Yes, on the Business plan, from the same contact lists. SMS runs on prepaid credits: you top up a balance and each message deducts from it, so there is no metered charge on the subscription invoice.
Do I need to set up a sending domain? Yes. You add a sending domain and publish the SPF and DKIM records Lyncta generates before any campaign can go out. Kit has the same requirement, and it is what keeps mail out of spam folders.